COMB Audience Measurement

Independent. In-Depth. Indispensable.

Leading advertising agencies ask, "Is it COMB approved?" to ensure the highest standard of accountability when planning out-of-home (OOH) advertising campaigns. That's because COMB has a 50-year history of conducting independent, in-depth measurement of OOH audiences under the scrutiny of advertising agencies, advertisers and leading out-of-home media companies. It publishes circulation and planning data for over 59,000 OOH advertising faces in more than 275 markets, providing a trusted, indispensable resource for media planners, buyers and sellers of out-of-home media.  COMB Member Companies

COMB data helps to validate the planner's thinking, intuition and experience.

Richard Ivey, COMB Research Chair

 

 

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COMB Data Report

 

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COMB Announces New Research Director

The Canadian Out-of-Home Measurement Bureau has announced the promotion of Adrian Makurat to Research Director. Adrian will lead the exploration and development of new measurement methodologies and standards to meet the evolving needs of the OOH industry. In his new role Adrian will continue to oversee the development and maintenance of research systems. 

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COMB Announces 2016 Board of Directors and Enhances Data Reporting

The Canadian Out-of-Home Measurement Bureau has appointed the following members to the Board of Directors: Brooke Leland of Jungle Media; Kristine Lyrette of ZenithOptimedia and Troy Sedgwick of REC Media.

Effective with the COMB Data Report released on January 4th, data can now be shown separately for digital and static OOH formats to aid planners in developing campaigns. In addition, a Market/Operator/Product report allows users to see inventory changes from the previous COMB Data Report. Circulation data is now available for Clear Channel Canada, COMB’s newest operator member and for Rouge Media in Resto-Bars.

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Clear Channel Canada and Thom Partners Join COMB

COMB will provide circulation counts for Clear Channel’s spectaculars in Montreal and Toronto and street level inventory in Ottawa. Edmonton street level furniture will be added in January 2016.

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COMB Audit Shows OOH Companies Deliver High Level of Accountability

COMB has completed a full audit of trading data used by OOH company members to ensure that the circulation data being used by OOH companies is accurate.

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COMB Welcomes Two New Members

Canadian Digital Network Ltd. based in Regina owns a total of 51 faces. CDN’s inventory consists of 49 digital faces throughout Alberta, Saskatchewan and Manitoba and 2 static faces in Alberta.

Signpatico Digital Advertising owns four digital posters, with the installation of additional digital posters planned over the next month, in Prince George, British Columbia.

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COMB Releases New Guides to Assist Media Buyers

COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers.

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Dynamic Outdoor Joins COMB

Dynamic Outdoor, a large format digital billboard company that operates in Toronto, Montreal and Vancouver has joined COMB. Dynamic has a total of 24 digital billboards on highways and arterial roads in the three markets.

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The COMB Data Report will be updated the first Monday of January and July each year.

It includes 19 OOH companies and 38 products representing over 59,000 OOH ad faces and screens.

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"With COMBNavigator® and the COMB Data Report, I can easily find the OOH information I need. It’s quick, precise and efficient. "
Jean-François Bourdeau, Director of Media Research, touché!phd

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Out-of-Home Marketing Association of Canada (OMAC)

OMAC serves as a central resource for information on out-of-home advertising including products, networks, creative and research.