COMB Audience Measurement

Independent. In-Depth. Indispensable.

Leading advertising agencies ask, "Is it COMB approved?" to ensure the highest standard of accountability when planning out-of-home (OOH) advertising campaigns. That's because COMB has a 50-year history of conducting independent, in-depth measurement of OOH audiences under the scrutiny of advertising agencies, advertisers and leading out-of-home media companies. It publishes circulation and planning data for over 70,000 OOH advertising faces in more than 280 markets, providing a trusted, indispensable resource for media planners, buyers and sellers of out-of-home media.  COMB Member Companies

COMB data helps to validate the planner's thinking, intuition and experience.

Richard Ivey, COMB Research Chair





COMB Data Report


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Clear Channel Canada and Thom Partners Join COMB

COMB will provide circulation counts for Clear Channel’s spectaculars in Montreal and Toronto and street level inventory in Ottawa. Edmonton street level furniture will be added in January 2016.


COMB Audit Shows OOH Companies Deliver High Level of Accountability

COMB has completed a full audit of trading data used by OOH company members to ensure that the circulation data being used by OOH companies is accurate. 


COMB Welcomes Two New Members

Canadian Digital Network Ltd. based in Regina owns a total of 51 faces. CDN’s inventory consists of 49 digital faces throughout Alberta, Saskatchewan and Manitoba and 2 static faces in Alberta.

Signpatico Digital Advertising owns four digital posters, with the installation of additional digital posters planned over the next month, in Prince George, British Columbia.  


COMB Releases New Guides to Assist Media Buyers

COMB has released two new guides for media buyers to assist them in planning outdoor and indoor advertising campaigns. The guides provide a checklist that allows buyers to see the factors and scrutiny that goes into providing OOH audience numbers. 


Dynamic Outdoor Joins COMB

Dynamic Outdoor, a large format digital billboard company that operates in Toronto, Montreal and Vancouver has joined COMB. Dynamic has a total of 24 digital billboards on highways and arterial roads in the three markets.


REC Media Joins COMB

REC Media, an advertising network in community and municipal recreational facilities across Canada, has joined COMB.




The COMB Data Report will be updated on January 2 and July 2 of each year.

It includes 21 OOH companies and 41 products representing over 70,000 OOH ad faces and screens.

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Product pictures to be added to the COMB Data Report soon!



"With COMBNavigator® and the COMB Data Report, I can easily find the OOH information I need. It’s quick, precise and efficient. "
Jean-François Bourdeau, Director of Media Research, touché!phd

How to Access
Resources for Members

Out-of-Home Marketing Association of Canada (OMAC)

OMAC serves as a central resource for information on out-of-home advertising including products, networks, creative and research.