COMB Audience Measurement

Independent. In-Depth. Indispensable.

Leading advertising agencies ask, "Is it COMB approved?" to ensure the highest standard of accountability when planning out-of-home (OOH) advertising campaigns. That's because COMB has a 46-year history of conducting independent, in-depth measurement of OOH audiences under the scrutiny of advertising agencies, advertisers and leading out-of-home media companies. It publishes circulation and planning data for close to 80,000 OOH advertising faces in over 250 markets, providing a trusted, indispensable resource for planners, buyers and sellers of out-of-home media.

COMB
Audit
Score

Represents COMB OOH companies' posting performance for the 12-month period ending June 30, 2011. more 

Current News

COMB Mapscape

COMB navigator

COMB Launches COMBNavigator® 2012


Better Data. Smarter Planning.

“The hybrid design which incorporates both statistical probability and empirical GPS data, is a first to be offered to the marketplace”...more

COMBNavigator® views...
from a 25-year planning veteran...more


OOH Measurement Standards

"Accountability and industry standard, a must in Public Fund spending"....more


2012 Webinars

For COMBSchool or COMBNavigator® demonstration webinars, register here

Use the Mapscape to find COMB-approved indoor and outdoor inventory coast to coast.

79,000 panels, 262 markets, 38 out-of-
home products.


Out-of-Home Marketing Association of Canada (OMAC)

OMAC serves as a central resource for information on out-of-home advertising including products, networks, creative and research.


"COMBNavigator® 2012 is fast, easy to use, and provides the insight I need when exploring various campaign options."
Jeff Ferguson, Pattison National Outdoor Sales

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Resources for Members


comb data report

Current Version: October 2011

Includes inventory and circulation details for 38 indoor and outdoor products and 16 COMB-approved companies in all markets.

Outdoor data for Astral, CBS and Pattison also available in COMBNavigator®.

More information. Member's access.