COMB Audience MeasurementIndependent. In-Depth. Indispensable.Leading advertising agencies ask, "Is it COMB approved?" to ensure the highest standard of accountability when planning out-of-home (OOH) advertising campaigns. That's because COMB has a 48-year history of conducting independent, in-depth measurement of OOH audiences under the scrutiny of advertising agencies, advertisers and leading out-of-home media companies. It publishes circulation and planning data for close to 80,000 OOH advertising faces in over 280 markets, providing a trusted, indispensable resource for planners, buyers and sellers of out-of-home media. COMB Member Companies |
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Seeking highest traffic-volume intersections for your OOH campaigns?Step One: broaden your horizon. Check out the maps of Toronto, Montreal, Vancouver and Ottawa to see that drivers are not concentrated in each city core, but in fact distributed more broadly throughout the larger community and neighbourhoods. The COMB Data Report includesCOMB GPS-based travel research steers decision to modernize the outdoor advertising ‘GRP’Following a two-year investigation into how the ever-growing mobility of Canadian consumers is impacting exposure to outdoor media, COMB, on October 17, 2012, released the results of new empirical research designed to increase the precision in measuring outdoor GRPs. COMB attracts new members- Titan, Rouge Media, Quebecor Media and Cogeco MétromédiaOn September 25, 2012, the Board of Directors voted to expand its membership of out-of-home (OOH) media companies ... COMB releases new software to put OOH data at planners, buyers and sellers’ fingertips.The COMB Data Report now resides on over 1,000 Canadian media industry desktops. It provides quick, custom views of the COMB-approved OOH landscape in 250 markets across the country...more COMB Launches COMBNavigator® 2012Better Data. Smarter Planning. COMBNavigator® views... |
 Includes 18 OOH companies and 43 products representing close to 80,000 OOH ad faces and screens. Find it faster! more COMB Mapscape |
"With COMBNavigator® and the COMB Data Report, I can easily find the OOH information I need. It’s quick, precise and efficient. " About Out-of-Home Marketing Association of Canada (OMAC)OMAC serves as a central resource for information on out-of-home advertising including products, networks, creative and research.
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