COMB Audience Measurement

Independent. In-Depth. Indispensable.

Leading advertising agencies ask, "Is it COMB approved?" to ensure the highest standard of accountability when planning out-of-home (OOH) advertising campaigns. That's because COMB has a 48-year history of conducting independent, in-depth measurement of OOH audiences under the scrutiny of advertising agencies, advertisers and leading out-of-home media companies. It publishes circulation and planning data for close to 80,000 OOH advertising faces in over 280 markets, providing a trusted, indispensable resource for planners, buyers and sellers of out-of-home media.  COMB Member Companies

COMB data helps to validate the planner's thinking, intuition and experience.

Richard Ivey, COMB Research Chair

 

 

News

 

COMB Data Report

 

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New Board Director

Andrea Parnell, Senior Vice-President, Managing Director, MacLaren M2 Universal was today appointed Director of the Canadian Out-of-Home Measurement Bureau (COMB).  Andrea will serve on COMB’s Board for a one-year term.

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Summer 2014 COMB data release

COMB-approved daily impressions (circulation) remain stable vs Winter '14 at 884 million.

Data is accessible through the COMB Data Report and COMBNavigator® software available to all COMB members.

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COMB is on the move with circulation growth, new people and new research

COMB press release of January 6th, highlights January 2, 2014 COMB Data Report release, new COMB Board of Directors and 2013 research projects.

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Seeking highest traffic-volume intersections for your OOH campaigns?

Step One: broaden your horizon.

Check out the maps of Toronto, Montreal, Vancouver and Ottawa to see that drivers are not concentrated in each city core, but in fact distributed more broadly throughout the larger community and neighbourhoods.

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COMB GPS-based travel research steers decision to modernize the outdoor advertising ‘GRP’

Following a two-year investigation into how the ever-growing mobility of Canadian consumers is impacting exposure to outdoor media, COMB, on October 17, 2012, released the results of new empirical research designed to increase the precision in measuring outdoor GRPs.

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The COMB Data Report will be updated on January 2 and July 2 of each year.

It includes 18 OOH companies and 43 products representing close to 80,000 OOH ad faces and screens.

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COMB Mapscape

 

Use the Mapscape to find COMB-approved indoor and outdoor inventory coast to coast - close to 80,000 panels, 286 markets, 43 out-of-home products.

 

 

 

"With COMBNavigator® and the COMB Data Report, I can easily find the OOH information I need. It’s quick, precise and efficient. "
Jean-François Bourdeau, Director of Media Research, touché!phd

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Out-of-Home Marketing Association of Canada (OMAC)

OMAC serves as a central resource for information on out-of-home advertising including products, networks, creative and research.