COMB holds its Out-of-Home Company members to the highest standards of performance through stringent audit procedures.
From 2008 to 2012, it has conducted over 15,000 verifications of OOH advertisements posted by its members.
The COMB Audit is changing...
By 2014, the COMB Audit will change from verifying proof-of-posting to verifying that COMB OOH company members are delivering the correct COMB-approved circulations and where appropriate, corresponding GRPs. The new audit process will ensure that critical data such as circulations, in-market factors and populations are synchronized between COMB and its OOH company members.
COMB will also verify that campaign proof-of-performance reports submitted by OOH companies to agencies represent correct COMB circulation and GRP levels.
COMB will be testing the new processes in 2013 and updating its standards for COMB compliance by OOH company members.
These changes will ensure that the COMB Audit continues to meet the requirements of the out-of-home industry, its agencies and advertisers.
If you require more information, please contact COMB, firstname.lastname@example.org, 416-968-3823 x 100.