COMB holds its Out-of-Home Company members to the highest standards of performance through stringent audit procedures.
The COMB Audit verifies that COMB OOH company members are delivering the correct COMB-approved circulations and where appropriate, corresponding GRPs.
This process ensures that critical data such as circulations, in-market factors and populations are synchronized between COMB and its OOH company members.
Customized software is used to identify discrepancies between COMB data and the trading data used by COMB OOH company members. This state-of-the art process enables data to be monitored on an ongoing basis, and any errors to be quickly corrected.
To access the 2016 COMB Audit report, click here.
COMB members can learn more about the COMB Audit and its benefits in the COMB Audit section of our website's secured Members' Area.
If you require other information, please contact COMB, firstname.lastname@example.org, 416-968-3823 x 105.