Why Use COMBNavigator®?
You’ll Plan Smarter. Faster.
Sitting on your desktop, COMBNavigator® is fast, easy-to use, and intuitive. Put time in your day with at-a-glance views of the COMB Data Report which is integrated into the software tool. The COMB Data Report will help you quickly determine which outdoor products are available in 19 markets, and then with a single click, send your selections to your campaign plan.
Bullseye. Every time.
Whether you want to reach 18-34 year-old women who shop online, men 35-54 who drink beer regularly, or hundreds of consumer profiles in between, you can now segment and target with ease in COMBNavigator® due to “RTS” data integration. Add precision to your reach-frequency analysis by quickly searching the RTS data base and creating the target profile that means the most to your brand.
Quickly see how reach and impressions build week to week when there is a campaign hiatus or fluctuating campaign weight levels. Just click the Flighting box in the Plan Builder and adjust your campaign weights and timing accordingly.
Use the graph icon to compare reach-build and effective-reach for multiple campaign options. Change values on the fly to get the insight you need.